rTraction Canada, Inc. is an award-winning digital services agency located in the London Roundhouse.
Incorporated in July 2001, they started as a team of coders that built websites and applications to help clients get their messaging out. From early on, they worked alongside social purpose organizations (nonprofits, social enterprises, and for profits that do good), helping those that provide impact to do what they do best while we focused on solving the technical problems, from hosting to websites to systems behind the scenes. Like any digital agency, they know their way around technology and they believe in returning good value to clients. There are a few things that make them a little different than your average digital production house:

They focus on improving community outcomes; improving the community they serve is more important than maximizing profit.

They know that with real, lasting change, there is tension. They aren't afraid of it... in fact, they welcome it.

They are committed to helping smooth out the bumps in the process of change to keep it productive, and they confirm that's what they're doing in every meeting.

Products & Services

Design thinking for measurable change.